AI & security studio · UK & EU

AI that runs your business — governed, private, and yours.

ELRU builds and operates AI systems for ambitious businesses that want to grow with confidence. Senior work, a handful of clients, and infrastructure we own in the EU — so your data stays private and every result is measured.

We take on a small number of clients and go deep. No pitch — the first call tells you if we fit.

MBA Cyber Security SIA Level 7 Security Manager CMI Chartered Manager Owned EU infrastructure

What we do

Three ways to put AI to work — and see real results.

Fewer clients, deeper work, higher standard. Start with one.

Flagship

Fractional Chief AI & Security Officer

A senior AI & security leader inside your business, one to two days a week — owning strategy, governance and delivery. The board-level expertise, without a board-level salary.

What you get, every month
  • An AI roadmap with ROI attached to each initiative
  • Build-vs-buy & vendor decisions made for you
  • EU AI Act, GDPR & security oversight
  • A board-ready report on progress & results
from £3,500/month2 days a month · fixed packages & custom
See packages & pricing →

Sovereign AI & Private Systems

Your own private AI, deployed on servers we own in the EU. Your data never leaves — the only honest answer when confidentiality is the point.

What we deliver
  • A private AI model deployed for your team
  • Your documents searchable, answered with sources
  • GDPR-native, isolated, EU-hosted
  • Full handover, documentation & support
build from £4,000+ run from £600/month · packages & custom
See packages & pricing →

Governed AI Transformation

AI agents that do real work — answering customers, handling back-office — built with controls and measured ROI, then run for you so they keep delivering, month after month.

What we deliver
  • Live AI agent(s) across your channels
  • Connected to your ERP / CRM / calendar
  • Risk controls + a monthly ROI report
  • We run & improve it after launch
from £4,000/projector AI Front Desk from £1,500 · packages below
See packages & pricing →

How we work together

A clear path from first conversation to results.

Three simple steps — so you always know exactly where things stand and what happens next.

01

We talk

A short call, or a free demo on your own number or documents — so you can see the value first-hand, before anything else.

02

We scope & build

You get a clear scope and a fixed price up front — then I build it, governed and documented, around exactly how your business runs.

03

We run & improve

It goes live and keeps delivering — monitored, improved and reported on every month. You get the results.

Start now — get your proposal →

Takes 2 minutes. Or book a free call first — no pitch, no commitment.

DD
Daniel Dumitru
Founder & principal · ELRU
  • MBA in Cyber Security
  • SIA Level 7 Security Manager
  • CMI Chartered Manager
  • 17+ years in operations leadership
UK & EU · English & Romanian · every engagement led personally

Why ELRU

Real AI capability and real security expertise —
deliberately in one place.

That's the rare combination your business needs the moment AI touches your customers and your data. You get governed AI with measured results, run on infrastructure we own in the EU, and one accountable person leading every engagement personally.

“Small enough to genuinely care. Credentialed enough to trust with what matters most.”
More about ELRU →

Service lines

AI that works for your business — governed, private, measurable.

The full map, with published “from” prices. Every line has a monthly component — we build, then we operate, so results keep arriving after launch.

Demand #1

Digital employees & governed AI agents

Built with risk controls and monthly-reported ROI — so yours isn’t among the AI projects quietly abandoned after six months.

  • AI agents & digital employeesgoverned, with measured ROIfrom £500
    + £150/month
  • Automation & AI integrationERP · CRM · invoicing · telephonyfrom £700
    /integration
  • Voice AI & phone receptionEN + RO · full AI Front Desk from £1,500from £600
Our differentiator

Private AI on owned EU infrastructure

Your data doesn’t train anyone else’s model and doesn’t leave Europe. Run on servers we own and operate ourselves.

  • Private LLM, installed for your firmisolated, GDPR-nativefrom £1,200
  • RAG — AI over your documentsanswers with cited sourcesfrom £900
    + £120/month
  • Sovereignty & resiliencezero-trust · backup · EU hostingfrom £100/month
  • Online labs & testing environmentstraining cyber ranges · university & academy labs · isolated AI sandboxesfrom £800
    + £130/month
  • Web Care — managed websiteadd-on under the premium linesfrom £29/month
Retainer model

AI leadership & compliance

The biggest tickets — a senior leader accountable for strategy, governance and compliance, month after month.

  • Fractional Chief AI & Security Officerour flagship — details abovefrom £3,500
    /month
  • EU AI Act Readinessinventory, risk classification, policies · GDPR/NIS2priced via
    discovery
  • Security × AI auditsscorecard + vulnerability assessment + remediation planfrom £400
  • AEO / GEOvisible in AI answers, not just Googlefrom £600
    + retainer
Request a quote for your line →

“From” prices = the minimum productised install. Before we start, you get a fixed price in writing.

Frequently asked

The questions business owners actually ask us.

Will our company data end up training someone else’s model?

No. Where confidentiality matters, we install a private model on our own EU infrastructure — your documents stay inside your perimeter, and the contract says so explicitly.

How long until we see results?

An AI receptionist: days. An agent integrated with your systems: a few weeks. You get scope, timeline and a fixed price before we start — and a monthly report after launch.

What happens when the AI gets something wrong?

That’s what governance is for: clear thresholds, a human in the loop where it matters, named risk controls and monthly reporting. Ungoverned AI is exactly why ~40% of agentic projects get cancelled — we build the other way round.

Why ELRU and not a big agency or yet another SaaS subscription?

The rare combination: security and AI owned by the same person, who answers personally. Plus owned EU infrastructure and zero lock-in — you get full handover and documentation, not dependency.

Should the EU AI Act scare us?

No. High-risk obligations have been postponed towards late 2027–2028. What already applies is AI literacy (Article 4). The right move now: an inventory, risk classification and staff training — calmly, without fear-sold “mandatory audits”.

What do the “from” prices mean?

The minimum productised install. Anything beyond is quoted transparently, and you get the fixed price in writing before we start. We prefer retainers and subscriptions — results that continue, not projects that die at handover.

Do you work with AI agents? Can my robot send you a brief?

Yes — officially. We accept briefs submitted by AI agents on behalf of a human principal, with a mandatory human confirmation gate before any contract. Full protocol and machine-readable catalog: Agents welcome.

Tell me what you need — get a proposal.

Send a brief in a couple of minutes — or just record a voice note and let my AI shape it. Not sure what you need yet? That's exactly what it's for.