ELRU builds and operates AI systems for ambitious businesses that want to grow with confidence. Senior work, a handful of clients, and infrastructure we own in the EU — so your data stays private and every result is measured.
We take on a small number of clients and go deep. No pitch — the first call tells you if we fit.
What we do
Fewer clients, deeper work, higher standard. Start with one.
A senior AI & security leader inside your business, two days a month — owning strategy, governance and delivery. The board-level expertise, without a board-level salary.
Your own private AI, deployed on servers we own in the EU. Your data never leaves — the only honest answer when confidentiality is the point.
AI agents that do real work — answering customers, handling back-office — built with controls and measured ROI, then run for you so they keep delivering, month after month.
See them working
Press "See the example" to see how it behaves. Press "After you buy" to see what actually reaches you.
No manual transcription. Syncs with Google Calendar, Outlook or your own system.
The customer gets the address and time within seconds. Reminder 24h before, if you want it.
See what customers asked this month — useful when you want to know what your offer is missing.
Calls answered, booked, escalated to a human, and those outside opening hours.
The document and the page. If the information is not in your files, it says it does not know.
Your documents train nobody else’s models and never leave Europe.
Upload the new procedure, it is live within minutes.
The questions left unanswered — that list shows which documentation you are missing.
On the official WhatsApp Business API. Customers see your company name.
When you want to step in, you type and the robot stands down on that conversation.
Clear frequency rules. Anyone who says "stop" hears nothing further.
Conversation-to-booking rate, not the number of messages sent.
How we work together
Three simple steps — so you always know exactly where things stand and what happens next.
A short call, or a free demo on your own number or documents — so you can see the value first-hand, before anything else.
You get a clear scope and a fixed price up front — then I build it, governed and documented, around exactly how your business runs.
It goes live and keeps delivering — monitored, improved and reported on every month. You get the results.
Takes 2 minutes. Or book a free call first — no pitch, no commitment.
Why ELRU
That's the rare combination your business needs the moment AI touches your customers and your data. You get governed AI with measured results, run on infrastructure we own in the EU.
Service lines
The full map, with published “from” prices. Every line has a monthly component — we build, then we operate, so results keep arriving after launch.
Built with risk controls and monthly-reported ROI — so yours isn’t among the AI projects quietly abandoned after six months.
Your data doesn’t train anyone else’s model and doesn’t leave Europe. Run on servers we own and operate ourselves.
The biggest tickets — a senior leader accountable for strategy, governance and compliance, month after month.
“From” prices = the minimum productised install. Before we start, you get a fixed price in writing.
Frequently asked
No. Where confidentiality matters, we install a private model on our own EU infrastructure — your documents stay inside your perimeter, and the contract says so explicitly.
An AI receptionist: days. An agent integrated with your systems: a few weeks. You get scope, timeline and a fixed price before we start — and a monthly report after launch.
That’s what governance is for: clear thresholds, a human in the loop where it matters, named risk controls and monthly reporting. Ungoverned AI is exactly why ~40% of agentic projects get cancelled — we build the other way round.
The rare combination: security and AI owned by the same person, who answers personally. Plus owned EU infrastructure and zero lock-in — you get full handover and documentation, not dependency.
No. High-risk obligations have been postponed towards late 2027–2028. What already applies is AI literacy (Article 4). The right move now: an inventory, risk classification and staff training — calmly, without fear-sold “mandatory audits”.
The minimum productised install. Anything beyond is quoted transparently, and you get the fixed price in writing before we start. We prefer retainers and subscriptions — results that continue, not projects that die at handover.
Yes — officially. We accept briefs submitted by AI agents on behalf of a human principal, with a mandatory human confirmation gate before any contract. Full protocol and machine-readable catalog: Agents welcome.
Send a brief in a couple of minutes — or just record a voice note and let my AI shape it. Not sure what you need yet? That's exactly what it's for.